2019 | Workshop on Capacity-Building: How to tell your stories

Membership Weekend

Ljubijana, Slovenia |  November 2019

Being a storyteller takes time, takes a spark of inspiration and a lot of practice. What’s for sure is that we all have a story to tell and quite impressive ones as well.

Main themes:
  •  You can learn how to do it
  •  Why and whom do you want to tell your stories?
  •  What do you want to tell?
  •  Who can tell your stories?
  •  How can you tell it?

Luckily, after the time spent with Yvette van den Berg at the 2019 Membership Weekend in Ljubljana, Slovenia, we think the participants just might find their way better now, with the tools and guidance Yvette gave us. After a tiny break, with all the information settling, the participants started to do some hands-on work, transforming regular stories into the ones people will want to listen to, witnessing how small changes can sometimes make a big difference. Special thanks to Sonja Greiner, for sharing examples of powerful stories.

> Read the wrap-up

> Watch the recording

2019 | Workshop on membership management for cultural organisations

Members: Find, Recruit, Retain

Bonn, Germany | 15 – 17 May 2019

Do you know your members? What they need, why they stay or why they leave?

Main themes:
  • Who are you addressing? Members? Clients? Volunteers? etc.
  • Understanding and getting to know members
  • Recruiting them
  • Satisfying and retaining them
  • Involving them
  • What to do when they leave?

Participants from all over Europe met, exchanged and explored how to recruit, understand, retain and satisfy members in choral/cultural organisation. In sum, they:

  • Went back home with fresh ideas, best practices and new contacts
  • Met other professionals from cultural organisations
  • Exchanged and shared challenges and solutions with your peers
  • Explored how other organisations around Europe are managing their membership

The three days workshop were moderated by Anna Steinkamp.

> Read the wrap-up

2018 | Workshop on Digital Communication

with a focus on Social Media

26-27 April 2018 | Bonn, Germany

for managers and staff of organisations


  • What is Communication
  • Tell The Story – Branding Online
  • The Need For Strategy: Building a Communications Plan
  • Event communication
  • Introduction to Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn)
  • Focus on how to maximise them
  • Internal communication
  • Session about videos


Alan Kelly | Board member at AOIC [Association of Irish Choirs]

With over 20 years experience in the choral sphere, Alan holds a senior management position with a national sporting organisation. His expertise lies in the area of communications, media management and social media. He is a graduate of Trinity College Dublin, DIT Conservatory of Music & Drama and the Irish Academy of Public Relations. In 2015 he made his debut as a radio producer and presenter on Dublin City FM hosting Choralscape, a dedicated choral music show. He is currently musical director of Millicent Singers (Clane) and Carlow Voices.

Stefano Zucchiatti | Communication Manager at Jazz Europe Network

He has a substantial experience in communication at the international level for non-profit organizations and networks. His main areas of expertise are brand management, digital communications and social media, events management and press relations.

He studied Communication Sciences at the Padova University and has a Master in Communication for International Relations.